Food

What is Fresh Fruit Cake Movement and how is it helping the farmers?

​1 . What is the Fresh Fruit Cake Movement?

It refers to an innovative initiative started by farmers of rural Maharashtra, where they are promoting the consumption of fresh fruits and are campaigning for fresh fruits cakes as a healthier option instead of the traditional bakery cake.

2. The motive of the movement

The idea behind this movement is to encourage farmers and their families to increase the daily intake of fruits in the times of COVID-19. Interestingly, in this movement farmers and various organizations are participating and encouraging cakes made locally using seasonal fruits like banana, mango, watermelon, muskmelon, grapes, orange, and pineapple.

3. Benefits of the movement

The movement is not only helpful in the consumption of surplus produce but is also helping farmers and their families in increasing their fruit consumption.

4. ​Social media and movement

If we go by the media reports, the movement has gained popularity on social media with various farmers’ organizations organizing ‘fresh fruits cake’ competition around the same concept. According to PTI, a competition organized by ‘Hoy Amhi Shetkari’ (a farmers’ organization), has received over 150 entries already with people using all their decorative skills with fruits to make the cakes more attractive

5. ​Future of the movement

While the movement is currently restricted to farmers and their families, it is expected that with the help of social media, it will reach the common man as well and soon it will become a sustainable solution for all fruit growers as well.

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